We’re House of Hats Marketing—a strategic consulting partner for independent, public, and international schools navigating enrollment goals, marketing priorities, communication gaps, and everything in between. We know how many hats a school team wears, and we’re built to help with all of them: we help admissions and marketing teams—and the heads of school who lead them—work better together through smart strategy, clear messaging, practical planning, and the hands-on support to see it through.
From marketing audits and enrollment-focused action plans to website strategy, brand messaging, and inbound marketing, we help schools clarify what makes them different, strengthen the prospective family journey, and turn big goals into realistic, actionable plans. We’ll help you move from “we should really do something about that” to “here’s the plan”—and then we’ll help you do it.
At House of Hats Marketing, we know schools inside and out. We’ve spent our careers working in them, leading marketing, communications, and admissions efforts, and helping schools connect with the families who are looking for them.
Whatever your school needs right now — a clear plan, a strategic partner, or a sharper way to tell your story — we bring the experience to make it happen. Here’s what that looks like.
Great marketing starts with a plan worth executing. We work alongside your team on the strategy, audits, and inbound initiatives that capture leads, deepen engagement, and keep your community connected all year.
Every family’s decision is shaped one touchpoint at a time. We build the strategies that attract right-fit families, nurture them through the journey, and turn enrollment into the kind of belonging that makes them stay.
Your school’s story is its most powerful asset. We develop brand messaging and a lasting foundation that resonates across your whole community and strengthens everything your marketing and admissions teams do.
Your website is where first impressions happen. We develop the content and messaging strategy behind a successful reimagining and partner with your team and web vendors to bring it to life.
Step out of the day-to-day and into the room where the real thinking happens. We facilitate focused retreats and workshops that get your team aligned and thinking strategically.
Every partnership begins the same way: by understanding your school. We take the time to learn your goals, your team, and your community before we recommend anything. From there, we build a scope tailored specifically to what your school needs right now.
For the strategist, the storyteller, the social guru, and the spreadsheet slayer—here’s help for every hat you wear.
