Why Prospective Families Ghost: And How Inbound Marketing Brings Them Back

Ever had a family inquire… and then vanish? No reply to follow-ups. No campus visit. No application. Just silence. It’s frustrating—but it’s also common. In today’s enrollment landscape, families are inundated with choices, and their decision-making journey is anything but linear. They visit your website, browse your social feeds, maybe even submit an inquiry—then disappear […]