Contact Us

helping you succeed

Built For Schools, Backed By Experience.

We understand the demands of school marketing.  We get it because we’ve been there.
That’s why we built this business –  our mission is to support school marketers who need to do it all.

your school, our expertise

Who We Are

House of Hats Marketing was founded by Tracy Tigchelaar and Lori Paredes – school marketing professionals with a deep love for education and a passion for helping schools thrive.

With decades of experience in independent school marketing and communications, we’ve been in your shoes and understand the competing priorities, limited resources, and need for marketing that truly makes an impact.

We’ve spent our careers working alongside school leaders, admissions teams, and marketers to elevate brands, strengthen engagement, and drive enrollment success. 

Now, we bring that expertise directly to you.

more than just a consultant

Why Partner with Us?

At House of Hats, we’re more than consultants—we’re true partners, helping schools navigate marketing with confidence and clarity.

What we provide:

  • Tailored Strategies – Every school is different, and we create solutions that align with your mission and goals.

  • Deep Industry Expertise – With extensive backgrounds in independent school marketing, we bring insights that drive results.

  • Collaborative Partnership – We work alongside your team, ensuring strategies are practical, effective, and sustainable.

  • Proven Results – From increasing enrollment to enhancing digital presence, we’ve helped schools build strong, mission-aligned communities.

strategic support starts here

Let's Elevate Your Efforts

explore our approach

Learn how we tailor strategies to your school’s unique needs

Why work with a consultant?

Understand the benefits of expert marketing guidance

Meet the team

Get to know the experts behind House of Hats