helping you succeed
At House of Hats Marketing, we understand how many hats you wear as an independent school marketer. We’re here to lighten your load, provide expert guidance, and help you focus on what matters most.
With decades of experience in school marketing, communications, and strategy, we’re more than consultants—we’re your strategic partners, storytellers, and collaborators, dedicated to helping you succeed.
With over 25 years of experience in independent school marketing and communications, Tracy has become a trusted expert in communication strategy, marketing planning, brand development, and website strategy, and more.
Before co-founding House of Hats Marketing, Tracy built and led Finalsite Advantage, a dedicated marketing consulting service within Finalsite. She created the service from the ground up, developing strategic frameworks, practical resources, and training programs to support clients. As the service grew, she mentored and trained a team of consultants, equipping them to provide expert-level guidance rooted in the strategies she developed.
Tracy’s extensive background enables her to provide practical, high-impact support for school leaders, marketing professionals, and admissions teams. She delivers strategic solutions tailored to each school’s unique needs.
Tracy believes in meeting schools where they are, developing realistic, achievable marketing plans that align with their unique needs, goals, and budgets. Her focus is always on creating sustainable strategies that schools can confidently implement and maintain long-term.
Lori is a seasoned marketing and communications professional with a career spanning independent schools, nonprofits, and cultural institutions. She brings a unique blend of strategic insight, creativity, and data-driven decision-making to every project, helping schools attract, engage, and retain mission-aligned families.
With extensive experience in independent school marketing leadership roles, Lori has successfully led branding initiatives, website redesigns, enrollment marketing strategies, and retention-focused communications. Her ability to quickly adapt, learn new platforms, and implement innovative marketing approaches ensures that schools stay ahead in an evolving digital landscape.
Lori’s attention to detail and strong analytical skills allow her to assess marketing performance, uncover opportunities, and translate complex data into actionable strategies. Whether developing an inbound marketing campaign, refining website messaging, or optimizing admissions communications, she helps schools make informed, strategic decisions that drive results.
Lori’s expertise extends beyond marketing strategy—she thrives on collaboration, creativity, and making connections. She brings:
Lori is passionate about helping independent schools strengthen their brand, refine their messaging, and create authentic, impactful marketing strategies that connect with their communities.
