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Are We a Match?

Supporting School Marketers Who Need To Do It All

HELPING SCHOOLS STAND OUT

partners in your success

Marketing an independent school is complex. We understand the pressure, and we’re here to help.

House of Hats Marketing partners with independent school leaders and marketing professionals who need strategic expertise, hands-on support, and a trusted ally to help them focus, streamline, and succeed.

Partnering for success

Why Schools Choose House of Hats

  • We Know Independent Schools – Our expertise is rooted in years of hands-on experience in school marketing. We understand your challenges and what works.
  • We’re More Than Consultants—We’re Partners – We embed ourselves in your school’s mission, working alongside you to create solutions that fit your needs.
  • We Offer Flexible Support – Whether you need targeted project-based solutions or ongoing strategic marketing support, we adapt to your priorities and budget.
  • We Deliver Results – From increasing inquiries and applications to improving communications and engagement, we help schools make a lasting impact.

schools we've helped

In Their Words

These testimonials reflect the genuine experiences of clients we have supported throughout our careers. While not specific to House of Hats, they speak to our individual expertise and the approach we bring to every school partnership.

“Working with Tracy has been a game-changer for our school’s communications, admissions, and retention strategies. Her expertise helped us develop and launch an award-winning website, overhaul school-to-home communications, and refine our admissions nurture, acceptance, and student retention efforts. Tracy brought thought leadership, best practices, and a strategic vision that transformed how we engage with our community.”

Karolina Canning
Chief Communication & Marketing Officer
St. Patrick’s Episcopal Day School

“Lori was nothing short of spectacular from start to finish, tackling every challenge we threw her way (and there were many) with positivity, poise, and a can-do attitude. Her expertise and strategic approach gave us complete confidence in her, which was essential to the success of our website redesign. With a team full of strong personalities, Lori was the perfect leader to guide us through the process. Our new website simply wouldn’t be what it is without her.”

Rebecca Snover
Director of Advancement Services
Virginia Episcopal School

“What sets Tracy apart is her genuine commitment to understanding our school’s unique values and tailoring the marketing efforts accordingly. She takes the time to build personal relationships with everyone. This personalized approach fosters a level of trust that was instrumental in the marketing and communication projects she supported at The Woods Academy.

We highly recommend Tracy for any school looking for a thought partner and independent school marketing expert. “

Jodie Shoemaker
Assistant Head of School
The Woods Academy

“Working with Lori was an absolute pleasure. Beyond her extensive experience, deep knowledge, and strategic expertise in school marketing, she brought a collaborative and thoughtful approach to our team that made the process both seamless and enjoyable. Her ability to truly understand our school’s mission and translate it into impactful messaging was invaluable. By the end of our time with Lori, we didn’t want to let her go! Any school looking to elevate its marketing efforts would be lucky to work with her.”

Aimee Wetzel
Vice President for External Affairs
Cardinal Spellman High School

“Tracy is an absolute powerhouse in educational marketing. Her expertise in website development, branding, design, and copywriting is unmatched, and she has a rare ability to translate complex ideas into clear, compelling messaging. 

Tracy’s strategic mindset, attention to detail, and adaptability make her an invaluable asset to any project. Any organization or client would be lucky to work with her!”

Lindsey Kundel
Former Director of Communications & Marketing
Taipei American School, Taiwan

“Working with Lori was an absolute game-changer. Her expertise and strategic vision were exactly what I needed during my website redesign. Lori’s guidance even went beyond the website and into a comprehensive communications audit and strategy that provided invaluable insights, and her ability to guide me through complex decisions was nothing short of remarkable. She became the strategic partner I didn’t even realize I was missing, and I can confidently say I wouldn’t have successfully navigated the last year without her. Lori’s dedication, creativity, and collaborative spirit made all the difference — she truly is fabulous!”

Meghan Hodgin
Director of Marketing & Communications
Oak Knoll School of the Holy Child

“Tracy is a skilled marketing and communications professional with a strong strategic vision. She provided invaluable insight and a fresh, outside perspective that proved essential for our success.

She guided us through the development of a new website; spearheaded the creation and launch of an award-winning marketing campaign; and supported us in implementing best practices in inbound marketing. Tracy’s support of our small department was pivotal – I cannot recommend her highly enough.”

Claire Brechter
Former Director of Marketing & Communications
The Independence School

DESIGNED FOR YOU

who we work with

Marketing Directors & Admissions Teams

  • Need expert guidance to refine strategies, execute campaigns, and maximize impact.
  • Want fresh ideas and best practices to enhance visibility and engagement.
  • Struggle with limited time, staff, or resources to implement high-impact marketing.

Heads of School & Leadership Teams

  • Need to strengthen school branding, messaging, and internal communications.
  • Seek data-driven marketing solutions to support enrollment and retention goals.
  • Want a strategic partner to help align vision, voice, and value proposition.

Schools of Every Type & Every Size

  • Small schools looking for fractional marketing support to extend their capacity.
  • Mid-sized schools needing a strategic roadmap for growth and engagement.
  • Large schools seeking specialized expertise to complement their in-house team.

Are we right for you?

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Why Partner with a consultant?

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Let's Work Together

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Explore Our Approach

Learn how we tailor strategies to your school’s unique needs