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Marketing

Marketing Audits & Action Plans  |  Inbound Marketing  |  Nurture Campaigns

Successful school marketing isn’t just about visibility – it’s about creating meaningful connections with mission-aligned families. From high-level marketing audits, to step-by-step action plans and full inbound strategy, we’ll help you cut through the noise and make a lasting impact.

"Two women smiling and embracing a young boy in a school setting."

MARKETING INITIATIVES

Customer Journey Audit

uncover strengths, gaps & opportunities

Gain a clear picture of your school’s marketing efforts with a comprehensive audit that identifies what you’re doing—and the opportunities you could be missing—at each stage of the prospective family journey.

  • Your school is struggling to meet enrollment or retention targets.
  • Marketing campaigns feel inconsistent, ineffective, or outdated.
  • You’re unsure where your marketing budget is best spent.
  • Gain clarity on what’s working and where improvements are needed.
  • Receive actionable recommendations to enhance enrollment, retention, and engagement.
  • Align your marketing initiatives with your school’s unique mission and values.
  • Ensure your strategies reflect the needs and expectations of today’s families.
  • A full review of current marketing channels, campaigns, and messaging.
  • A detailed audit of activities and initiatives at each stage of the family journey.
  • A comprehensive findings presentation with strategic recommendations tailored to your goals.

MARKETING INITIATIVES

Audit & Action Plan

Assess, Strategize, and Take Action

Turn insights into impact  and combine with this  comprehensive package that combines the marketing audit with the development of a marketing place with actionable steps customized to your specific needs.

  • You want a clear picture of what’s working—and what’s missing—throughout the prospective family journey.
  • Your school needs a structured, strategic approach to strengthen marketing efforts.
  • You’re looking for new initiatives to enhance family engagement and guide decision-making.
  • You’re launching new programs or initiatives and need a roadmap for effective outreach.
  • You need a flexible approach, with the option to choose between a cost-effective remote process or a deeper, onsite experience.
  • Uncover gaps and opportunities in your current marketing efforts.
  • Align marketing with enrollment and retention goals by prioritizing high-impact initiatives.
  • Gain a 12-month action plan that integrates both current strategies and new opportunities.
  • Empower your team with clear steps for execution and implementation.
  • Evaluate current marketing efforts and uncover missed opportunities.
  • Develop a menu of new initiatives to better engage families at key decision-making points.
  • Collaborate to refine the most impactful initiatives for implementation.
  • Create a 12-month roadmap that includes:
    • A clear strategy integrating current and new efforts
    • Timelines for execution
    • Outline budgets for key initiatives

plan, attract, Nurture 

inbound Marketing Initiatives

"Two people using a laptop together while having coffee."

inbound marketing

Planning & Strategy

DEVELOP A HIGH IMPACT APPROACH

A strong inbound marketing strategy is the foundation for effective enrollment growth. We develop a comprehensive plan tailored to your school’s goals, ensuring your content, nurture campaigns, and automation efforts work seamlessly to move families from awareness to application.

  • Your school needs a clear strategy to guide prospective families from awareness to application.
  • You want to strengthen your inbound marketing efforts with a structured plan but need expert direction.
  • You’re looking for guidance on how to integrate content, email sequences, and automation effectively.
  • You need recommendations on the best tools and platforms to support your marketing efforts.
  • Gain a customized inbound marketing strategy aligned with your enrollment goals.
  • Identify high-impact content and messaging opportunities to better engage prospective families.
  • Receive expert recommendations for email sequencing, content offers, and automation to streamline lead nurturing.
  • Save time and resources by focusing on the most valuable marketing opportunities rather than a scattered approach.
  • Walk away with a clear, actionable roadmap to guide your team in executing a cohesive inbound marketing strategy.
  • Inbound marketing strategy development to outline a clear plan for attracting, nurturing, and converting prospective families – including defining messaging themes.
  • Audience segmentation & persona development to tailor messaging to the right families.
  • Funnel mapping & engagement strategy laying out how and when families should receive information.
  • Content strategy recommendations for lead magnets such as eBooks, guides, and blog topics to attract and convert prospective families.
  • Marketing automation guidance to help schools evaluate available platforms, and determine the best fit for their needs.

inbound marketing

Content Offer Creation

Engage High-Quality Content

Create compelling content offers that attract and convert your ideal audience. Whether it’s an eBook, guide, or checklist, we support the development of high-impact resources that highlight your school’s strengths and provide real value to prospective families.

  • Your school needs a clear, structured plan to improve marketing performance.
  • You’re launching new programs or initiatives and need strategic support.
  • You value the flexibility to choose between a cost-effective remote process or an in-depth onsite experience.
  • Generate & nurture leads – Capture inquiries and guide prospective families through their decision-making journey.
  • Enhance marketing & admissions efforts – Strengthen campaigns with strategic content for your website, email marketing, and social media.
  • Maximize long-term impact – Create evergreen content that can be repurposed across multiple platforms.
  • Establish thought leadership – Position your school as a trusted resource with informative, high-value content.
  • Boost engagement & brand awareness – Attract mission-aligned families with compelling, well-crafted content.
  • Content strategy & brainstorming – We work with you to identify key topics that align with your school’s goals, audience needs, and enrollment priorities.
  • Professionally written content – Engaging, well-structured copy designed to inform, inspire, and convert prospective families.
  • Custom design & formatting – A polished, on-brand final product (eBook, guide, checklist, or similar) that reflects your school’s identity and enhances readability.
  • Strategic recommendations for promotion – Guidance on how to integrate the content into your marketing efforts, including placement on your website, email campaigns, and social media.
  • Calls-to-action & lead capture strategy – Suggestions on how to use the content to drive inquiries, nurture leads, and move families through the enrollment journey.

inbound marketing

Nurture Campaigns

Build Meaningful Relationships

Develop automated, personalized nurture campaigns that engage prospective families at every point of their journey and move them through the admissions funnel. We make sure you deliver the right message at the right time to build trust and drive conversions.

  • You need expert guidance on setup and strategy.
  • Your school wants a structured, automated approach to nurture families from inquiry to enrollment.
  • You need a consistent way to stay engaged with prospective families over time.
  • You’re looking to improve conversion rates with targeted, well-timed communication.
  • Strengthens relationships with personalized, well-timed messaging that builds trust.
  • Saves time & improves efficiency by automating key touchpoints in the admissions journey.
  • Increases conversions with strategic communication that moves families toward enrollment.
  • Ensures consistent messaging that supports inquiries, applications, and retention.
  • A structured nurture campaign outlining key messaging, timing, and audience segments.
  • On-brand, and on-message email template development designed to engage and convert.
  • Automated workflow design – nurture sequences to guide prospective families through their decision-making process.
  • Guidance on monitoring campaign performance and refining messaging over time.

THE SERVICE THAT COVERS IT ALL

Inbound Marketing Solution

This all-in-one solution combines content marketing, lead generation, and automated nurture campaigns to create a seamless, strategic inbound marketing approach.

  • Your school needs a comprehensive inbound strategy rather than a series of standalone initiatives.
  • You want to attract, nurture, and convert prospective families with a streamlined approach.
  • You’re looking to save time and resources by aligning content, lead generation, and automation into one cohesive plan.
  • You need expert guidance to ensure all elements of your inbound marketing efforts are working together effectively.
  • Unify your inbound marketing efforts with a structured, integrated approach.
  • Strengthen engagement by delivering the right content to the right families at the right time.
  • Increase efficiency with a clear roadmap that connects content creation, lead capture, and automated communication.
  • Improve conversion rates by guiding prospective families seamlessly through the enrollment journey.
  • Ensure long-term impact with a sustainable inbound marketing framework tailored to your school’s goals.
  • Strategic planning & framework development to integrate content marketing, lead generation, and automation.
  • Content creation & design for high-value resources that attract and engage prospective families.
  • Lead nurturing strategy with structured email sequences and workflows to move families through the admissions funnel.
  • Implementation guidance and hands-on support to help your team effectively execute and optimize the plan.

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