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Project-Based Services

Websites

Strategic Website Planning  |  Redesign Support  |  Current Site Optimization

Your website is your school’s most powerful marketing tool. Whether you’re redesigning, refining, or seeking expert guidance, we help you create a site that engages, informs, and converts.

PROJECT-BASED SERVICES

Website Redesign Prep

The Foundation for a Successful Website Redesign

A successful website redesign starts with strategy, not design. This service helps you define goals, map user needs, and create a structured plan—ensuring better results, fewer frustrations, and a site that truly works for families.

  • Your website no longer reflects your school’s mission, values, or strengths.
  • Visitors struggle to find information or navigate your site.
  • You’re planning a website redesign and want to ensure a strategic approach.
  • Gain clarity on your school’s digital strengths, challenges, and opportunities.
  • Develop a user-focused strategy to maximize engagement and inquiries.
  • Establish a strong foundation for a website that tells your school’s story.
  • Ensure your new website aligns with enrollment and retention goals.
  • Audience persona development to guide design and content decisions.
  • Site map planning and messaging strategy to ensure clarity and alignment.
  • User journey mapping to identify how prospective families and other key audiences navigate your site, ensuring a seamless experience.
  • A comprehensive website redesign roadmap with prioritized recommendations.

project-based services

Website Redesign Support

an expert partner from start to finish

A website redesign is a major investment—having the right expertise ensures a smooth process and a site that truly works for your school. We provide hands-on support from planning to design review, content creation to page layout, comms plan to launch. 

  • You’re embarking on a website redesign and need strategic support to manage the process.
  • You want an experienced advocate to guide you through vendor selection and collaboration.
  • Your internal team lacks the time or expertise to oversee key aspects of the redesign.
  • You want to ensure your new site delivers on functionality, design, and user experience.
  • Get expert guidance from a consultant with years of experience in school website redesigns.
  • Make informed decisions on vendor selection, content strategy, and site functionality.
  • Stay on track with structured support to avoid common pitfalls and delays.
  • Ensure your new site is engaging, user-friendly, and aligned with your school’s mission.
  • Move through every stage with confidence, backed by industry best practices.
  • Onsite discovery support (optional) to gain deeper insights into your school’s needs and goals.
  • In-depth discussions and focus groups with key stakeholders to align priorities and gather input.
  • Vendor selection support (if needed) to help you choose the right website provider.
  • Site mapping and content strategy to create a structure that supports enrollment and user experience.
  • Homepage content strategy focused on engaging prospective families and driving inquiries.
  • Development of key messaging and brand voice to ensure consistency and clarity across the site.
  • Detailed feedback and expert guidance throughout the design process, helping you make informed decisions.
  • Hands-on support with page layout and optimization to improve clarity, readability, and engagement.
  • Launch communication plan to effectively introduce your new website to your school community.

Unlock the Full Potential of Your Existing Website

Website Optimization

If your website isn’t performing as it should but a full redesign isn’t feasible, this service provides a clear, actionable roadmap to improve your site’s design, content, and functionality for better engagement and results.

  • Your website feels outdated or doesn’t effectively communicate your school’s strengths.
  • Visitors struggle to find key information, leading to frustration and lost opportunities.
  • Analytics show high bounce rates, low engagement, or limited conversions.
  • You want to improve your website’s performance without committing to a full redesign.
  • Gain expert insights into what’s working, what’s not, and how to improve your site’s impact.
  • Improve navigation, content clarity, and user experience to better engage prospective families.
  • Ensure your website aligns with your school’s mission, values, and enrollment strategy.
  • Save time and resources by focusing on high-impact improvements that deliver results.
  • A comprehensive website audit assessing design, content, structure, and functionality.
  • Identification of key challenges and missed opportunities affecting performance.
  • Draft recommendations with prioritized actions for improvement.
  • A final roadmap outlining realistic goals and next steps for implementation.

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